Eric brings extensive experience in membership marketing. During his tenure at the American Nurses Association, Eric built the new member acquisition program into a multi-channel powerhouse in the industry, turning ANA into one of the fastest-growing healthcare associations in the country.
His hands-on approach to marketing has given him valuable experience in key aspects of the industry, including strategic planning, campaign optimization, research, and prospect modelling. As a Project Management Professional (PMP), and a certified digital marketer, Eric leverages best-in-class training to compliment his on-the-job experience. In his current role as Director of Membership & Marketing, he focuses on innovation, and the application of industry-leading methods.