|
American College
of Preventive Medicine
Membership Committee Report
November 1999
Chair: Miriam
Alexander
Staff: Jennifer Edwards
The Membership Committee is
pleased to share this report with the Board of Regents.
1999/2000 Membership Year: As
of 9/30/99 the current membership of ACPM totals approximately
2,100 members. Two dues invoices have been mailed to members,
resulting in 1,066 members paying $203,440 in dues revenue.
1998/1999 Membership Year:
A total of 142 members were deleted for non-payment of dues in the
98/99-membership year, a higher attrition rate than we would like.
Recruitment efforts: In
June 1998, ACPM contracted with JAM Communications to develop a
12-month/6 part recruitment campaign. The campaign has enjoyed
modest success with 50 new members joining thus far. The fifth
piece (a two-page letter outlining the educational opportunities
with ACPM) was mailed in early October. This mailing has already
generated a good response from prospective members and looks to be
one of the more attention grabbing topics. The sixth and final
piece of the mailing will consist of an application, a general ‘wrap-up’
of ACPM benefits and a technology highlight. The sixth piece is in
the design stage now.
ACPM also offered a
"Three-month Free Membership" promotion to newly boarded
ABPM diplomates in the last three months of the 98/99-membership
year. Thus far, nine newly boarded physicians have joined. The
"Three-month Free" offer included receiving all ACPM
mailings including the American Journal of Preventive Medicine,
a benefits of membership mailing and, as an introductory
offer, the $35 initiation fee waived.
The Preventive Medicine Board
Review Course, a highlight of educational offerings from ACPM, is
always a good spot for member recruitment and this year was no
different. Seventeen members joined ACPM either at the Review
Course or just prior to registration in order to pay the member
registration rate.
Data base concerns: In
March/April of 1999, ACPM implemented the long awaited database,
Membertrak, after purchasing the database in summer 1998.
Membertrak has not proven to be nearly as flexible and powerful a
tool as we had hoped. ACPM staff remain in contact with the
vendor, Phoenix Solutions, Inc., to make the necessary changes to
the data base. Because the vendor has not been especially
responsive, however, we are hoping to contract with a former PSI
employee to make changes to the data base to improve our ability
to retrieve membership data and generate reports.
Changes to the membership
process:
- Signatures: The requirement for
prospective members to obtain two sponsorship signatures is
being eliminated. In place of this section, we will institute a
program to send all new members a welcome note from the ACPM
regional regent.
- Application: We are also
adding a section to the application for credit card payments.
- Dues: The current process of
requiring all potential members to pay the full first years
dues regardless of when they join and prorating their second
years dues will be discontinued. Instead, members will now pay
the prorated amount the first year and then the full amount
the second year, etc. This will simplify our accounting and
data base management procedures.
- Resident Members: To simplify
our membership procedures, we will switch residents to the
same membership year as other ACPM members (i.e., 9/1 –
8/31). Currently, each resident’s membership year is one
year from the date he or she initially joins.
- Fellowship: Historically,
Members have been allowed to become Fellows if they have been
Members in good standing for three consecutive years. There
has been confusion over whether the three consecutive years
needed to be the three previous years. The Membership
Committee recommends that the Board adopt the position that
the three consecutive years refer to the three preceding
years. If the Board agrees, the Fellowship application will be
changed to reflect this.
Other activities:
- The AMA has approached the
College about gaining access to ACPM’s membership data base
in order to conduct a membership marketing campaign. In
return, the AMA proposes paying ACPM a set fee for each new
member recruited. The Membership Committee will consider this
proposal3.
- Staff have prepared a
preliminary joint membership proposal to share with AsMA. The
Membership Committee will review this proposal. We plan in the
future to draft a similar proposal to share with ACOEM.
|